![]() Appreciate your employees with PatontheBack! Keep your team motivated and productive, with just 5 minute performance surveys per week." Lack of feedback and recognition can make your employees feel grumpy. There's usually 3 things you need to cover when you're talking about the problem on your homepage: Why does the problem happen? The best part about stating the problem is that your product immediately makes sense to people facing the problem-you link your product as the solution, as the new and better way of doing things, and voila! ![]() The problem: Emails.The Impact: Low productivity! Spike, the conversational email tool, uses the secondary headlines on the homepage to point out the problem: They know you are the right solution FOR THEM, because that is exactly what their problem is. They see the problem, and identify with it. When you talk about the problem, you connect with your visitor emotionally. If you really want to position yourself as the best solution in the market for your customers, you have to convey all of that to your audience. You're only a game-changer if you're changing how the game currently works. Ī diagnosis and treatment is only possible if the doctor understands the disorder. A Before/After transformation works only when the 'before' part is present. It's going to improve their processes and make them more efficient, more successful.Īnd you need to make sure they understand that. Shouldn't you be talking about the solution?īecause (hopefully) your product is going to add immense value to their business! It's going to change how their business works. So why do you need to mention it on your website? They know they have bad customer support. Your visitor already knows what they're suffering with. I know, I know: you're probably wondering why you need to speak about the customer's problems on your home page. Mentioned in bold letters, written after much research into what they're actually struggling with.
0 Comments
Leave a Reply. |